For Week 5 of Makeover Monday 2018, the dataset focused around what the most profitable companies made per second.
The dataset itself was very simple which suited me very well considering that I have a lot of things going on this week not to mention the relaunch of the Birmingham Tableau User Group this Thursday evening.
Original Viz: TitleMax
What I like
- The icons make it so easy to identify what company from the industry it is in without relying on the radial chart.
- You can find out how profitable the companies are by looking at the size of each segment.
- I also like how they have used a clock to highlight a second for the company’s profit per second.
What could be improved?
- There’s too many colours that make the radial chart seem really busy and distracting on the eye.
- I’m not a big fan of radial charts so I struggled to see how much the companies were profiting per second which is not very friendly to the audience.
- Instead of having so much going on in one visualisation, focus on a specific story angle without using all the data.
My goals for this week
- Last week, I really struggled with the Turkey Vulture data so with this dataset, I wanted to focus on a specific story angle (tech companies).
- I liked the idea of focusing it around the two major tech rivals, Apple and Microsoft in terms of how much profit they generated per day for their respective companies.
- Create a visualisation in under an hour as I mentioned earlier in the blog post so that I could focus on the busy week ahead.
With that said, when I originally published this viz, I got some feedback immediately, detailing the improvements I could make.
Charlie H immediately gave me some feedback on data.world which was incredibly useful to me.
“Take a look at your use of colour across the title and sub-title, and then compare to the chart. I’d consider ensuring that Apple is coloured the same in both (you seem to use a different blue for the text and the bar). Also consider pulling the Microsoft bar colour into your sub-title, and then you could colour all other comapnies light grey to push them into the background.
“Finally – do you need all those zeroes on the y-axis or can you aggregate up to $m to maximise space?”
Eva M Tweeted me her feedback, saying:
“Why are the words ‘Apple’ and the bar representing Apple’s profit coloured in different shades of blue?”
So I took their feedback on-board and ended up with this iteration for Makeover Monday Week 5. It’s amazing how excellent feedback can help improve your viz!